SEO Checklist Everyone Should Know

1. Technical SEO:

This Technical #SEO focuses on improving the backend and technical aspects of a website to make it search engine-friendly. Key tasks include:

- Checking loading speed, HTTPS status, and crawl errors.
- Ensuring mobile-friendliness and SEO-friendly URL structures.
- Fixing orphaned pages, broken links, and duplicate versions.
- Adding structured data and canonical tags.

Tools: GSC & GA, PageSpeed Insights, Semrush Site Audit, Google’s tools, and Markup Helper.

2. On-Page and Content SEO:

This part emphasizes optimizing the content and structure of website pages to improve rankings. Tasks include:

- Fixing duplicate or missing title tags, meta descriptions, and multiple H1 tags.
- Conducting content audits, pruning outdated content, and improving readability.
- Optimizing images, organizing topic clusters, and fixing keyword cannibalization.

Tools: Semrush Content Audit, Topic Research, and SEO Writing Assistant.

3. Off-Page SEO:

This focuses on building external signals to improve domain authority and visibility. Activities include:

- Analyzing competitors’ backlinks and using link-building techniques.
- Leveraging PR, turning unlinked mentions into links, and optimizing Google My Business.
- Implementing strategies like the Skyscraper Technique and HARO for quality backlinks.

Tools: Semrush Backlink Audit, Link Building Tool, HARO, Google My Business, and Backlink Analytics.