14 SEO Tips for Small Businesses
- Set Up Google Analytics and Google Search Console:
Establish a baseline understanding of your current traffic and engagement metrics. Use GA and GSC to track website performance.
2. Set Up Your Google Business Profile:
Create and optimize your Google Business Profile to rank on Google Maps and make it easier for customers to find you.
3. Do Keyword Research:
Conduct keyword research to inform content creation, page optimization, site structure, and Google Business Profile curation.
4. Analyze SERP Competitors:
Analyze competitors’ SERPs to identify keywords, understand audience preferences, and gain industry insights.
5. Review Your Site Structure:
Ensure your website is easy to navigate for both users and search engines.
6. Add Schema Markup:
Help Google better understand your website’s content using Schema markup.
7. Optimize On-Page Elements:
Make sure your titles, meta descriptions, and headers are relevant to your target keywords.
8. Create Content to Connect with Your Customers:
Create engaging content that resonates with your audience to build brand loyalty and encourage future purchases.
9. Find and Fix Basic SEO Issues:
Use tools to identify and resolve on-page and technical SEO issues.
10. Create Relevant Online Listings for Your Business:
Build backlinks from relevant online directories to boost your rankings.
11. Ask Your Suppliers and Business Associations to Link to Your Website:
Get listed on your suppliers’ and business associations’ “where to buy” or “stockists” pages.
12. Monitor Local Listings:
Ensure the accuracy and consistency of your business listings across various online directories.
13. Encourage & Respond to Reviews:
Encourage customer reviews and respond to them promptly to demonstrate your commitment to customer satisfaction.
14. Track Your Rankings:
Monitor your website’s search engine rankings to evaluate the effectiveness of your SEO strategies.
